Creative Direction | Art Direction | Design

About

b. 1986, HK.

 

CLIENTS :

Visa, IDEO, Oracle, Guittard Chocolate, Solazyme, Stella & Dot, Sephora, Playtex, Ford Motor Company, Mohawk Paper, Sappi Paper, Good Earth Teas, Interface Flor, Greenroad Technologies, UC Riverside, Stanford University, Bloomingdales, Xango LLC, MonaVie, Gibbs-Smith Publishers, Picaboo, Turner Classic Movies

I am passionate about intelligent, beautiful design.
My experience stretches across these core areas:

Brands
• Corporate identity, stationery, and collateral
• Systems of marketing materials (brochures, product guides, catalogs)
• Multimedia experiences and campaigns for print, web, and environments

Publications
• Book design (60+ titles)
• Catalog design (5+ brands, multiple issues)
• Magazine design (3 comprehensive (re)designs, 30+ issues)

Creative Direction
• Photography Art Direction (hands-on exec of creative vision)
• Hire and Manage Creative Teams (assemble specific talent, manage project budgets)
• Creative Leadership (coordinate all aspects of design)
• Design Execution (manage as well as execute hands-on crafting of layout, typography, production, photo-retouching)CV available upon request.